White hat and black hat are the terms the industry uses to distinguish honest, sustainable SEO from manipulative, rule-breaking SEO. Understanding the

Duplicate content is a term that causes a surprising amount of confusion and, occasionally, needless panic. It refers to the same or

Most articles on this question give you a range so wide it’s useless. “Anywhere from £500 to £10,000 a month!” Thanks. So

Nofollow and dofollow are terms you will bump into whenever the subject of backlinks and link building comes up, and they are

Google penalties are the consequence that makes all the warnings elsewhere in this glossary real. Throughout these articles, manipulative shortcuts have been

When someone near you searches for what you sell, Google shows a map with three businesses pinned on it before it shows

Search volume is one of the foundational numbers in SEO and one of the most useful for making sensible decisions about where

There’s a particular kind of annoyance that comes from searching for what you do, and finding a business you know is worse

Keyword cannibalisation is a term that sounds alarming and is often explained badly, which leaves business owners either ignoring a genuine issue

You typed your own business name into Google. Maybe you added your town. And it wasn’t there. Or it was, but four

Page Authority is a close cousin of Domain Authority, and the two are easily confused. Where Domain Authority estimates the strength of

Referring domain is a term that comes up constantly in backlink reports, and the difference between it and the raw number of