AI Search Optimisation
GEO & AEO Services
When someone asks ChatGPT, Perplexity, Gemini or Google’s AI Overviews for a recommendation, you want your business in the answer. That’s what GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) are about. Getting your content cited, quoted and recommended by AI search tools, not just ranked on the old blue links. Here’s where we’re different from most agencies: we don’t treat this as a separate service with a separate price tag. If you’re working with us on SEO, you’re already getting the AI search work included.
Optimising for AI Engines
What GEO, AEO and AI SEO Actually Mean
You’ll see plenty of acronyms knocking about. GEO. AEO. AISEO. LLMO. GSO. The industry can’t quite agree on which to use, and honestly, most of them describe the same job.
Here’s the plain English version.
Means structuring your website, content and digital presence so that AI tools like ChatGPT, Claude, Gemini and Perplexity pick up your information and cite your business when users ask related questions.
Is the extraction-focused bit. It’s about making sure your content is formatted in a way that AI can pull direct answers out of, whether that’s a featured snippet on Google, a line in an AI Overview, or a quoted passage inside a ChatGPT response.
Is the catch-all term most small business owners actually type into Google when they’re researching this stuff. It covers both of the above, plus the traditional SEO signals that still feed into how AI tools rank and trust sources.
The short version: these disciplines all exist to get your business surfaced when someone’s searching for what you offer, whether they’re typing into Google, speaking to Alexa, or asking ChatGPT for a recommendation.
Why We Don't Charge Extra for It
Plenty of agencies are busy spinning up brand new service lines for GEO and AEO with shiny new price tags attached. We’re not doing that, and here’s why.
Good SEO has always been about making your website easy to find, easy to understand and easy to trust. That’s true whether the thing doing the finding is Googlebot, ClaudeBot, PerplexityBot or a customer on their phone.
The tactics that get you cited in an AI Overview (structured content, clear answers, credible authority signals, proper schema markup, entity recognition, topical depth) are the same tactics that have been making websites rank well in traditional search for years. The interface changed. The underlying discipline didn’t.
Charging you twice for the same work doesn’t sit right with us. So we don’t.
If you sign up for an SEO package with VKNG Digital, GEO and AEO are included as standard. If all you want is AI search optimisation on your site, the price is the same as our SEO packages, because in our eyes that’s the same job.
How We Approach GEO & AEO
Our AI Search Optimisation (running alongside your SEO) Covers:
Content structured for extraction
We write and optimise content in a format AI tools can lift directly. Question-led headings, answer-first paragraphs, properly structured passages and content chunks that stand on their own when pulled into a synthesised response.
Schema markup and technical foundations
Structured data that tells search engines and AI crawlers what your content is, who wrote it, and why it should be trusted. FAQ schema, Article schema, LocalBusiness schema, Organization schema and the rest.
Authority and E-E-A-T signals
AI tools weigh credibility before they cite a source. We work on the author bios, expert positioning, third-party citations, review signals and contextual authority that make your business a trustworthy answer in AI output.
Entity recognition and topical depth
AI engines understand the world through entities and the relationships between them. We make sure your business is clearly associated with the right categories, services, locations and topics in a way machines can parse.
AI crawler accessibility
Googlebot isn’t the only crawler now. We make sure GPTBot, ClaudeBot, PerplexityBot and OAI-SearchBot can access, parse and index your key content, and we help you manage crawl budget so thin pages don’t waste it.
Visibility monitoring across AI platforms
Traditional rank tracking isn’t enough anymore. We track how your brand shows up in AI-generated responses, what you’re being cited for, and where your competitors are being mentioned instead of you.
Content built for fan-out queries
Modern AI search runs multiple sub-queries behind a single user prompt. We build content that addresses those related questions too, not just the headline keyword.
Who Is This For?
If you’re an SME in Lancashire and any of the following sounds familiar, you need this work happening on your site whether you call it SEO, GEO, AEO or something else entirely:
Your organic traffic is dropping and you suspect AI Overviews are part of the reason. You’re seeing competitors mentioned in ChatGPT responses but not your business. Your customers are increasingly asking AI for recommendations before they ever touch Google. You want to future-proof your digital presence before the next wave of AI search changes hits. You’re a local business and you know people are asking AI where to find what you do in your town.
Our clients span ecommerce, hospitality and tourism, manufacturing and industrial, professional services, property and construction, and healthcare and medical. AI search matters in all of them.
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Why Lancashire SMEs Can Compete in AI Search
AI search is levelling the playing field in ways that traditional search never quite managed. Big national brands with huge budgets don’t automatically win citations in AI responses the way they tend to win top-of-page Google rankings.
What AI engines reward is clarity, authority within a specific topic, credible citations from trusted sources, and content that answers real questions properly. A well-run Lancashire plumber, solicitor, accountant, manufacturer or ecommerce operator can be cited by ChatGPT just as readily as a national brand, provided the groundwork is done properly.
That’s what we do. Enterprise-grade AI search optimisation, delivered at an SME-friendly price, built into your SEO package as standard.
In our view, no. AI engines are search engines with a different interface. The technical foundations, content principles and authority signals that power good SEO are what also power good AI visibility. We treat them as one discipline because they are one discipline.
Correct. Our SEO packages include this work as standard. You’re not paying extra for it, and we’re not pretending it’s a premium add-on to bump up the price.
That’s fine. The package price is the same. Most of the work overlaps anyway, and we’d be doing you a disservice to ignore traditional search entirely because a large share of the pages cited in AI Overviews are already ranking in Google’s top 100 results. You can’t really have one without the other.
AI search has lower click-through rates than traditional search but often higher intent when users do click. We track citation share across AI platforms, branded search lift, assisted conversions, and the direct traffic patterns that correlate with AI visibility. Monthly reports, in plain English.
The acronyms might change. The underlying shift in how people find information won’t. Generative AI search use is climbing fast and the trajectory is clear. Whatever it ends up being called three years down the line, optimising for it isn’t optional.
You don’t. You need one agency doing the job properly. Splitting it across three suppliers usually means three sets of fees, three sets of reports, and work that contradicts itself. We handle the lot under one roof, one package, one price.
We do, but our main focus is SME businesses across Burnley, Preston, Clitheroe, Rossendale, Lancaster, Lytham St Annes, the Fylde Coast, Chorley and Ormskirk.