Magento SEO Agency
SEO for Magento & Adobe Commerce Stores
Magento gives you more control than any other mainstream eCommerce platform, which is exactly why Magento stores tend to have the biggest SEO problems. Everything is configurable, so everything can be misconfigured, and a decision made during a build five years ago is often still generating tens of thousands of junk URLs today. Magento sites are usually the largest catalogues we work with, run by the largest businesses, with the most to lose from getting the structure wrong. We fix it at configuration level rather than page by page.
Get a Large, Complex Catalogue Crawled, Indexed and Ranking
The problems we find on Magento stores are rarely subtle and almost always structural. Layered navigation generating a near-infinite URL space. Products reachable at half a dozen different addresses because of category path settings. A full page cache configured for speed and quietly serving stale content to crawlers. Multi-store setups where three storefronts compete with each other for the same terms. These are configuration problems rather than content problems, and until they are resolved no amount of content will move anything.
Digital Dominance Delivered: VKNG Digital
Magento stores are big, bespoke and usually carry a decade of accumulated decisions from several different development teams. That means the SEO problems are specific to your build rather than generic to the platform, and diagnosing them takes someone willing to look at the configuration rather than run a checklist. We have worked at that scale and we know what to look for.
Our Services
Magento & Adobe Commerce SEO Services
Category Paths in Product URLs
One of the most consequential settings in Magento, frequently left on the default without anyone realising what it does. With it enabled, every product is reachable at a different URL through every category it belongs to. On a large catalogue that multiplies your indexable URLs enormously and splits ranking signals across all of them. Changing it requires care and proper redirects, and it is often the highest-impact fix on the site.
URL Suffixes and Rewrites
The .html suffix, category suffixes, and Magento’s URL rewrite table, which on older stores frequently contains hundreds of thousands of stale entries slowing the database and creating redirect chains. We audit and clean it.
Layered Navigation
Magento’s filtering generates a combinatorial URL space that will consume your crawl budget indefinitely if left open. We decide which filter combinations have genuine search demand and deserve indexable pages, and control the rest properly rather than blocking everything indiscriminately.
Multi-Store and Multi-Website Setups
Several storefronts under one installation, frequently sharing products and sometimes competing for the same terms. We sort out the canonical, hreflang and structural questions so your own storefronts stop undermining each other.
Cache Configuration and What Crawlers See
Full page cache, Varnish and CDN layers make Magento fast and can also serve search engines something different from what users get. We check what is actually being crawled rather than assuming it matches the browser view.
Time to First Byte
Magento is server-heavy and TTFB is usually the single biggest speed problem, which no amount of image optimisation will fix. We identify whether the bottleneck is hosting, database, cache or extension code.
Extension Audit
Third-party extensions are the Magento equivalent of app bloat, with the added complication that they can modify core behaviour. We identify which are slowing the site or interfering with output.
Core Web Vitals at Template Level
Diagnosed and fixed in the templates so improvements apply across the catalogue rather than a page at a time.
Category Pages That Rank
On large catalogues, category pages carry the commercial intent and the broadest keyword coverage. Magento gives you the tools to do them well and most stores use the default output. We build them into pages that genuinely rank.
Product Content at Enterprise Scale
Templated optimisation applied by rule across tens of thousands of SKUs, with manual attention reserved for the products that matter, because on a Magento-sized catalogue nothing else is practical.
Structured Data
Product, Offer, Review, AggregateRating and Breadcrumb markup implemented through the templates, which on Magento frequently conflicts with what extensions are already outputting. We resolve the duplicates.
Migration and Replatforming
Magento 1 to 2, Open Source to Adobe Commerce, or off Magento entirely. These migrations lose rankings routinely and avoidably. We handle URL mapping, redirect strategy and post-launch monitoring.
VKNG Digital Magento SEO Process
Digital Dominance Delivered
The VKNG Digital Difference
Most Magento SEO problems are settings, not content. Diagnosing them means opening the admin and the codebase rather than running a crawl and handing over a list.
Magento stores are the largest catalogues we work with. Everything we do is designed to apply by rule across tens of thousands of products, because nothing else is practical.
Magento changes go through a development team and a deploy process. We write recommendations a developer can action, and we would rather have one useful conversation with your technical lead than send a report nobody can implement.
Replatforming and version migrations lose rankings routinely and avoidably. Getting the redirect strategy right beforehand is far cheaper than recovering afterwards.
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You ask, we answer
Magento stores rarely arrive here short of advice. There is usually an audit somewhere, often a good one, and a list of things everyone agrees should happen. What is missing is a specification a developer can actually ship, and a clear view of which items on that list are worth the deploy cycle they will cost. Most of the serious problems were decided during a build several years ago by a team that has since moved on, and they are still generating URLs today. Every month they go unresolved is another month of crawl budget spent on pages nobody will ever buy from.
We work with Magento and Adobe Commerce stores from a few thousand products upwards, on Magento 2 and on Magento 1 where a migration is being planned, with retailers throughout Lancashire and nationwide. Most already have a development agency or an internal team, and we would rather write something that team can implement than ask for access we do not need. If you have an audit sitting unactioned, bring it. Telling you which four things on it actually matter is usually worth more than producing a fifth.
Better than most platforms in capability and worse than most in practice. Magento gives you control over almost everything, which means a well-configured Magento store can do things Shopify simply cannot. It also means a badly configured one can generate hundreds of thousands of junk URLs without anyone noticing. The platform is not the problem. The configuration usually is.
Almost always layered navigation, category paths in product URLs, or both. Filtering generates a URL for every combination of every filter, and if product URLs include the category path, every product multiplies by the number of categories it sits in. Together they can turn a ten thousand product catalogue into a million crawlable URLs. It is the most common serious problem we find on Magento.
Yes, and more for security than for SEO, since it is no longer supported. From a search perspective the SEO principles are the same, but you are running unpatched software processing payments, which is a business risk rather than a marketing one. If you are planning to migrate, involve someone on the SEO side before the URL structure is decided rather than after launch.
Not fundamentally. Adobe Commerce adds features and support rather than changing how search engines see the store. The practical difference is that Adobe Commerce stores tend to be larger businesses with more complex setups, more storefronts and more custom development, which means more places for structural problems to hide.
Configuration fixes can produce fast movement, sometimes within weeks, because you are often removing a large amount of noise rather than adding anything. Content and category work follows the usual three to six months. The variable specific to Magento is your deployment cycle: if changes take a month to ship, everything takes longer, and that is worth being honest about at the start.
Yes, and it usually works better that way. We diagnose and specify, they implement, we verify. Magento changes need to go through people who know the build, and we would rather write a clear specification for your developers than insist on access we do not need.