Contracts, Lock-ins and Small Print: What to Watch Out For
Digital marketing contracts are not the most exciting reading, but understanding what you are signing before you sign it is one of
How to Read a Digital Marketing Report and Tell if It’s Hiding Poor Performance
Most business owners receive a report from their digital marketing agency every month and feel broadly the same way about it: mildly
Red Flags: How to Spot a Bad Agency Before It’s Too Late
Most bad agency relationships do not begin with obvious dishonesty. They begin with a convincing pitch, a plausible-sounding proposal, and a price
The Questions You Should Ask Any Agency Before You Sign Anything
Choosing a digital marketing agency is a significant commercial decision. The right relationship can meaningfully grow your business. The wrong one can
What Should You Actually Be Paying? A Guide to Realistic Digital Marketing Costs
Pricing in digital marketing is one of the most opaque areas of the entire industry. Agencies rarely publish their rates. Quotes vary
What Good PPC Actually Looks Like
Pay-per-click advertising, most commonly through Google Ads, offers something that SEO cannot: immediate visibility. While organic search rankings take time to build,
What Good SEO Actually Looks Like
Search engine optimisation gets talked about constantly, promised regularly, and understood rarely. If you’ve ever been pitched SEO services and come away
Why So Many Small Businesses Get a Bad Deal from Digital Marketing Agencies
If you’ve ever paid an agency for SEO or PPC and come away feeling like you’re not entirely sure what you got
Where Does Google’s Algorithm Stand Today and What Does It Mean for Lancashire Businesses?
Having traced Google’s major updates across more than two decades, it’s worth stepping back and asking what the overall picture looks like,
What Was Google’s Reviews Update and Why Did It Change How Product and Service Reviews Rank?
Over the course of 2021, 2022, and into 2023, Google ran a series of updates specifically targeting review content. Collectively referred to
What Was Google’s Spam Update and Why Did It Take Aim at Manipulative Content?
In October 2022, Google rolled out a broad spam update that targeted websites using manipulative tactics to inflate their search rankings. While
What Was Google’s Helpful Content Update and Why Did It Raise the Bar for Every Website?
In August 2022, Google introduced an update with a name that made its purpose unusually explicit. The Helpful Content update was designed